Overview: Management Science Associates, Inc. (MSA) is a diversified information management company that, for nearly half a century, has given market leaders the competitive edge in data management, analytics, and software technology. Our clients rank among the best known companies across a broad range of industries. MSA’s Media Division is responsible for providing leading edge software, analytics, and services to advertisers, agencies, television, cable, and other emerging industry players. MSA is at the forefront of determining how consumers access content such as news, sports, and entertainment, how such content is distributed, and how content providers and advertisers can better estimate and target their intended audiences. In 2015,
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