As ProductChampion,demonstratesexcellentknowledgeandpractice in sales & marketing, and fully exploits the fullmarket potential of AbbottEPD products
To manageandmarketthe company'sentireproductrangethroughthedeveloping,planning,implementing, measuring and being accountableforbrand plans which optimizeprofitability,marketshareandrevenue growth in theshortand long term.
Developsmarketingstrategies,plans,andtacticstogetherwith all other necessary elements and effectivelycommunicatesthese to thesales teams in order to ensureproperimplementationthereof to ourcustomers.
KeyAccountabilities,Responsibilities and Deliverables:
Toeffectivelycommunicate/designcommunicationmaterialforproductbenefits to all therelevantstakeholders in the value chain ( HCPs & chemists )
Toprepare andpresentmarketingbusiness plan (brandplans)perpromotedproduct on anannualbasis
Toprovidestrategicproductdirection & tocreateand execute producttacticalplansalignedwithstrategywithinspecifiedtimeframes via thesalesforceand to measurequantitatively and qualitativelythereafter
Maintainkeycustomer andopinionleader contact to maximize Abbott EPD productperformance in the respectivetherapeutic fields and support currentandfutureobjectives
To drive scientific engagement programs, KOL engagement and activation ( OTC & patient awareness)
To maintain andimproveproductknowledgeof the salesforceand sales managers and to continuallyupdateknowledgeontheproduct,competitorsandtherapeutic area
Toachieve targets forsales, grow marketshare,profitcontributionandmarketpenetrationfor all assignedproduct(s)(i.e.entire portfolioPLN)
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.