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Senior Brand Manager Gastro
Key responsibilities:Drives brand performance in ensuring successful market penetration and leadership and dedicatedly builds Brand Strategy in function of the continuously changing environment to maximise brand potential;Understands market to develop customer insights through efficient techniques/tools and initiates Market Research Programs to provide input into the business outcome;Analyzes competitive dynamics and promotional activities efficiency through CLM statistic data, feedbacks from fields;Presents business results vs. budget, market insights to Senior business leaders on monthly basis;Planning and monitoring marketing budgets. Planning financial and logistic/production/supply chain based on forecasts and adjusting in resp


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